ok...
I really think this is a lame topic, but I was laughing so hard when I got through a couple of these that I had to post. The company pronounces it like #2. People who pronounce spagetti wrong say it like #1, because they don't understand English pronunciation well and that's fine for them. But just a quick little educational thought here: if a consanent (that's a letter other than a vowel, a, e, i, o, or u, sometimes y for you anal folks) is the first letter in a word, and is followed by yet another consanent that doesn't allow standard pronunciation, than it is either a) silent or b) pronounced. In other words (no pun intended), psychadelic the "p" is silent. I can't really think of any word that would fit in with nVidia's pronunciatoin, except for say x-ray, where the "x" is pronounced. Either way, NUH-VID-E-UH is wrong (if you follow English rules, which "ain't" always duh right ting ta do ya know) and the word would either be pronounced "IN-VID-E-UH" or (silent N) "VIDIA). I have to take the side of the Spanards and agree this is definately and evil plot to subconciously cause us to envy "IN-VID-E-UH" over "AH-TUH-EYE" or is it "attie"?
-Clarpet