I'd agree with Greenman, since you only want to keep cold beverages cold, but I'd use the 33 watter (or smaller yet).
The larger Coleman ones use one around 50 to 80 watts, and because they don't have a constant heat input like with a processor, they don't need to be large.
If you still end up freezing your drinks, you could use a PWM circuit to cut back on the voltage applied to the fan, which will increase the temp of the cold side as well (somewhat). I don't think a PWM could handle the TEC itself. Maybe a small transformer from radio shack to change the voltage from 12 to 9.
Sounds like something I want to try too, since I work out on the road all day driving from city to city. I also have one of those little six pack coolers.....and a couple of TECs....and a couple of heatsinks....darn you!