Damn. I just snapped. E-mail I sent to
[email protected] Subject: Interesting advertising.
http://www.alienware.com/build_vs_buy_pages/index.aspx
Wouldn't you have to research which Alienware you want? Or do they only offer one?
I think research/component selection are synonomous, else what are you researching?
What is integration??
Why are we troubleshooting?
"There are many less-than-reputable distributors that are only interested in a quick sale rather than in your satisfaction. Unfortunately, this requires you to evaluate not only the components, but the sources from which you obtain them, causing you to spend a lot more time configuring your self-built system than you would configuring an Alienware system."
What does component selection have to do with configuration of a system, both Alienware and competition?
"No matter how much effort you put into perfecting the interior configurations of your self-built system, you could very well end up with a generic and bland off-the-shelf case that poorly reflects all your hard work. This results in you being stuck with a dull-looking system that lacks any sense of style and fails to catch anyone’s eye."
Let's face it, this is what's keeping you guys in business. Anyone building their own computer is going to have a hard time fnding beige boxes anymore. I don't think any major companies that sell computer cases sell beige boxes, and not the neo-high tech cases.
I'm not going to address the "amenities" point. I don't think a single person working for Alienware buys in to the "free t-shirt."
"When building a system yourself, there’s no guarantee that all the components will work well together. You must conduct research on the components prior to purchase to determine compatibility. Once you have completed the build process and boot up, you can only hope not to get the ‘Blue Screen of Death’. If you do, it could take hours to find and fix the issue. "
Well, the blue screen of death hasn't existed since Windows 2000. Come on, get with the times!
Getting an Alienware doesn't make you less susceptible to hardware conflicts, or booting issues. Unless of course you guys install, run, and update virus protection as well as spyware protection.(Either remotely or by sending someone out every week to check for "updates" which apparently aren't a step involved in the Alienware experience)
"Alienware prides itself on developing systems that offer customers the opportunity to fully upgrade each component of their system. The exclusive Alienware chassis features a fully upgradeable architecture to extend the life of each system, keeping you ahead of the curve of rapidly changing computer technology. Alienware’s advanced architecture saves you money in the long-run by negating the need to buy a completely new system each time technology advances.
With a self-built system, upgrades must be considered carefully. Issues such as PSU capabilities, hardware expansion capacity and component compatibility must be contemplated very carefully if you intend to upgrade your system when new technology is available. "
Isn't that kind of dishonest? Like, a lot? The whole point of building your own computer is upgradability.(Upgradeability is not a word)
What makes your computer so future-proof?
"There will be no easy answers for any issues your self-built system has. Yet again, you are on your own to find the solution."
How do you know? Do you know what every user is and is not capable of? Do you have to fail a lax test to purchase one of your computers?
"Alienware gives you the opportunity to protect your investment with AlienRespawn, an exclusive recovery tool that quickly and painlessly restores your system to its original optimized settings without having to send it back to the factory."
Like Windows Restore Points?
"Building your own system means you will have to rely on public forums for answers to questions or problems you may have. Participants from other forums are not likely to have your interests at heart, and may not be as knowledgeable. Can you trust them?"
Of course not, they're all haxx0rz, trust you, I mean, listen to your advertising campaign, who couldn't trust you?
"When you choose to build a high-performance system, the fact is “time is money”. The time you’ll spend investigating online distributors, researching part options, waiting for shipments, building, testing and troubleshooting could be spent actually enjoying your custom-built, high-performance Alienware PC."
If time is money, and you guys take seven days to ship, and Newegg and ZipZoomfly take 3 days, who am I winning with?
"Instead of receiving your system in one convenient shipment, you will have to put up with the hassle of receiving system parts shipped individually from multiple distributors. This time-consuming process can further delay the completion of your system."
I would be interested to know why the "average Joe" is going to buy from multiple distributors? Oh, that's right, because it's more difficult this way.
"The cost of shipping parts from various online distributors can add up with a self-built system. Some online distributors offer superficially low item prices and then recoup the difference with high shipping costs. The perceived savings is therefore non-existent. In the unfortunate event that you may need to return an item to an online distributor because of component malfunction, you are likely to incur additional expenses. Even if the part is defective, you are often held responsible for the return shipping charges."
Tell you what, go to Newegg or ZipZoomFly and piece out a system. If shipping is more than ten dollars for everything I will buy an Alienware.
"Savings I can appreciate?" Where? Your computers are significantly more money than comparable systems. How can you begin to call that savings?
I'd be interested in a reply.
Footnote:
Dear unlucky person who has to read this. I realize you have no interest in this e-mail, Alienware's standpoint, marketing scheme, or Alienware itself. Unfortunately, the guy who did write all of that probably got paid way more money than you, which is unfortunate. That person got paid to right a bunch of dishonest stuff, and he can because the computer market is still an "unknown market" to most. Whereas you have to deal with bellicose e-mails such as this one, and I'm sure they come more often than not. I pray for you, and anyone who has to work in customer service in any company. Please do not let this e-mail ruin your day.