If we are going to have this type of discussion as per the title of this thread, we need to consider the commercial/financial impact of Intel's dodgy and underhanded business practices bribing OEM's like Dell (just one example) to not buy AMD products and the damage that has done to AMD's revenue base of years...
I'm not going to specifically link any sources but quick google for "intel anti competitive behaviour" (or any search engine you like) shows numerous media reports over the years back some decade... take your pick!