Guess still to much unknown, but one thing is almost certain: Only the highest end model will/may feature HBM and its not truly the card able to provide cash... it is a "image runner" such as almost any of the flagship cards. Well, for Titan users i kinda feel sorry because it usually doesnt take many months for them to become beaten by something else... but the richest of us just want the "edge" doesnt matter how much common sense involved. In my mind, HBM may allow for a higher surface so in that term even more TDP can be put down on a single chip, although it is still way to fast for almost any card nowadays. Obviously AMD wont agree, but easy to find out looking at Nvidia cutting memory interfaces over and over with high success. Maybe a 980 TI comparable card may have use for HBM at 4K resolution, but it wont work without SLI/CF. I think, AMD need a new hype (HBM and more) else it will become critical at market sales because it seems like that they made pretty few progress in architecture improvements the past 3.5 years (since 7970), so it may be even difficult to keep pace with a 980 TI, which is basically a "must", but who knows... surprises can always happen. Of course Nvidia was finally releasing the TI version, a matter not a surprise at all... it is almost psychological warfare to keep people away from AMD just at the correct timeline.
But what would be the pro of going for 390X? Well... less arrogant attitude, more RAM, better value (price/performance), the scaling at very high res could be better but takes several cards ... not sure what else i could add. Same for the so called "Fury cards",... but personally i am feed up with all the "rebadges", its just leeching out to much. Wise? Well... still have to remember that both "next gen" consoles are AMD GCN based and even if most PC users may laugh at it and are considering PC as the only "valid" machine, even the best driver cant necessarily match up a "code optimized" game for a certain architecture. A good code is a powerful tool that is ignored by the power users a lot (they may think, hardware can fix it all... a one sided view).
Still, the old GCN cant compare with Maxwell in efficiency (and Maxwell is out for so long already), i think it will fail so hard... if such a rebadge truly comes true it is a hint of big issues on the AMD side, but finally its to much guessing still... the thing i hate the most is that they truly are playing "secret treasure" game... and no one know any real details in advance until launch day and in term anyone is releasing any infos before NDA... big problems, i dunno if that is truly the way to go for this industry because it is the way of "lack on transparency" and is usually here in order to fool the truly dumb customers... take it or leave it but only a few % seems to read such a forum and other useful websites and even less are doing mindful research.
I dunno whats going on exactly behind the scenes but its clear to me that AMD is in a big financial crisis for a while already and its totally common sense, they simply cant catch up with competition... so people simply buy less of their products. Not a nice thing to see because there is to much elitist jerks on this industry already who simply monopolize certain things and without real competition simply play the "continuously upgrading" game so that basically any new hardware is outdated in a few months. Leading to a artificially created "quasi competition" that isnt even a competition... it just seems to look like, so that the customers can always feel that they may need "something better".... finest throwaway society rule as its finest it seems. But ultimately, no matter how hopeless it seems to be, i tend to buy less with brain but more with hearth... and who knows... at the point of going the "heart way"; even the brain will become affected and a new common sense is ruling.
... If they really want to release refreshed versions of already refreshed cards then their end is near. It clearly looks like they have huge problems to design and manufacture anything new which wouldn't bring loses.
