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AMD Bugged Up But 1 Good Thing

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AngelfireUk83

AngelfireUk83

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Nov 7, 2004
http://www.theinquirer.net/gb/inquirer/news/2008/01/10/foot-shot-day

According to some french site they asked some AMD employees and got word AMD recieved the first new B3 silicon and it's buggy as hell. So possible B4 sillicon could take it's place and they just dump B3 altogether they've also said that 45nm tests have brough some encouraging results.

The silicon wont be around till May 08 as well according to 1 more site.

And AMD and ATi have some good plans a head so we'll have to wait and see what happens in the next few months.

Again wether or inquirer can be trusted on this is another story but over the last few month since that Frebrio or whatever left they've got better.
 
http://www.theinquirer.net/gb/inquirer/news/2008/01/11/barcelona-b3s-fine

The rumors from them frenchies where all faulse apprently inquirer took it upon themselves to ring AMD and ask the questions and got answers to them all.

The B3's are fine there are no bugs at all and there will be no B4's period and the next stepping is the Cx parts which are to be 45nm. Which means the B3 will be the end of the 65nm line (thats bit I think might mean B4 parts as it don't make sense what Inq put).
 
Just for argument's sake, and I'm not going so far as to say the original rumors are true, BUT...

Why would AMD confirm a rumor about their product going tits-up? A product that is already much-delayed due to previous bugs? Wouldn't that be like someone asking "Hey, do you still suck as much on THIS attempt as you did the last three?" and then you answering right back "Yeah, sorry, screwed the pooch there."

No company in their right mind will talk about the truth of such a rumor, even if it were true.
 
jonspd said:
Y wouldn't they ?


They know they are already walking a tight rope.
Click to expand...

Why would'nt they? It's a PR nightmare.

If they confirm the rumor, it will announce to the world (and to their investors and the venture capitalists supplying their current cash) that they've yet again failed. And they've done so publically. And even worse, the information leaked out of their own company because they couldn't control their employees.

The only possible business decision is to deny the rumor -- ANY rumor. Even if it's true. Even if the B3 stepping really is buggy, that isn't going to stop them from respinning it. Even if they deny the "it's HORRIBLY buggy", they can still come back and say "Yeah, we *ahem* had a little tiny issue that we're resolving, and it will be another quarter before full production."

Humorously enough, given the very recent announcement of yet another quarter's worth of delay, I think the rumor may have some basis in reality. But there's no way they'd EVER confirm it; it would be PR suicide on top of the already existing cluster-fudge they have with their PR staff.

Edit:
Linkage to announcement of another quarter's worth of delay for the Phenom: Click Meh!!
 
Why would AMD confirm a rumor about their product going tits-up?
Click to expand...

Look at it from the other side: Why would they outright lie to the press? Even if it's just the Inquirer, that would invariably be an even bigger PR nightmare than admitting a bug in their chip. I mean, really, it's not like they'd be able to hide the truth for very long, anyway.
 
Old Thrashbarg said:
Look at it from the other side: Why would they outright lie to the press? Even if it's just the Inquirer, that would invariably be an even bigger PR nightmare than admitting a bug in their chip. I mean, really, it's not like they'd be able to hide the truth for very long, anyway.
Click to expand...

Who could prove it? Even if they are lying through their teeth, who would actually be able to prove it? They could give approximately one billion reasons as to why they're delaying, and the public would never know the difference.

Even better, if the respin somehow goes very quickly, you may not even perceive enough difference in delivery time to know there was a delay.

This isn't some whacked-out hypothesis of my own, this is standard business operating procedure no matter who you're talking about. At a core level, this is Public Relations 101 for anyone who takes business classes at college.

Confirming such a rumor is admission of guilt. You don't do that. Ever. Saying that you're building bad product over and over again is suicide. Announcing such a thing will net ZERO positive effects, and will garner far worse negative effects. Nobody in the business sector is going to feel sorry for you, your investors and your venture capitalists will see it as a public failure. Vendors aren't going to give you "the benefit of the doubt".

The only people who really care are the enthusiasts, and even if they came right out and said it, it would still just serve to further enrage an already annoyed public.

Why does it matter what the reason behind the delay is? A delay is a delay. It doesn't matter if the reason was one error, a thousand errors, a million errors, a bent pin or a bad hair day. Delay = business lost. Nobody wants or will accept excuses.
 
Careface said:
But in that time they could correct the bugs and just be like "yeah sorry, was a little late. Nothing to worry about". Which I think is what they've tried to do.
Click to expand...

I know what you're trying to say, but you're already going down the wrong road. Confirming such a rumor is admission of guilt. This isn't about what AMD owes you as an individual enthusiast, this is about AMD doing business. Business doesn't want to hear about your failures. And you don't want them hearing about them, either, unless it's absolutely unavoidable.

This current issue is NOT absolutely unavoidable, so there's no reason NOT to avoid it.
 
Yes 9000 means quadcore, they will release LV Phenoms, B2 and B3 as well, so far the desktop K10's look as follows.

Phenom 9シリーズ(4コア/65nm/Agena/Socket AM2+/DDR2-1066)

・Phenom 9900(2.6GHz/L2 512KB*4/L3 2MB/140W/B3/08Q2)　　$320
・Phenom 9700(2.4GHz/L2 512KB*4/L3 2MB/125W/B3/08Q2)　　$283
・Phenom 9650(2.3GHz/L2 512KB*4/L3 2MB/95W/B3/08Q2)
・Phenom 9550(2.2GHz/L2 512KB*4/L3 2MB/95W/B3/08Q2)
・Phenom 9150e(1.8GHz/L2 512KB*4/L3 2MB/65W/B3/08Q2)

・Phenom 9600(2.3GHz/L2 512KB*4/L3 2MB/95W/B2)　　$283
・Phenom 9500(2.2GHz/L2 512KB*4/L3 2MB/95W/B2)　　$209
・Phenom 9100e(1.8GHz/L2 512KB*4/L3 2MB/65W/B2/08Q1)


☆Phenom 8シリーズ(3コア/65nm/Toliman/Socket AM2+/DDR2-1066)

・Phenom 8700(2.4GHz/L2 512KB*3/L3 2MB/95W/B3/08Q2)
・Phenom 8600(2.3GHz/L2 512KB*3/L3 2MB/95W/B3/08Q2)
・Phenom 8400(2.1GHz/L2 512KB*3/L3 2MB/95W/B3/08Q2)

・Phenom 8600(2.3GHz/L2 512KB*3/L3 2MB/95W/B2/2008年3月)
・Phenom 8400(2.1GHz/L2 512KB*3/L3 2MB/95W/B2/2008年3月
 
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