When I went TV shopping I also determined that a plasma was the best value right now imo. I ended up buying a 42" Daewoo for $1500. The image is very vivid and clear, and the blacks are black. Both LCDs and DLPs (or any projection) have trouble displaying true black. It's getting better, but this is an area where CRTs and plasmas have an edge.
Mine is not a true HDTV because it doesn't have enough pixels for a 780p or 1080i resolution, it's an EDTV. I felt that the EDTV actually looked a tiny bit better with current DVDs because the resolution closely matches that of a progressive scan player, whereas an HDTV has to blow up the signal more. But you can get HD plasmas for a little more money, and they do look better with true HD content.
I also liked that I could mount the plasma to the wall. That really allowed me to arrange my TV room how I wanted, rather than be limited by a bulky wall unit or whatever.
I use my TV all the time. It gets used for sports & shows, along with movies. I found that VHS tapes looked just awful, especially compared to DVD, so I threw out my VCR.
Regarding burn-in, I've had none at all. This was more of an issue for earlier generation plasmas, just like it used to be an issue for CRTs back in the day (remember screen savers like johnny castaway). Although if a static image is up on any part of the screen for hours and hours, like the mention scrolling box or even a station's logo, it will likely cause problems. But I've watched MSNBC for six hours for hurricane coverage and that didn't cause a problem.
If a plasma does suffer from burn-in it can be reversed somewhat by displaying static - the black & white fuzzy image you get when you select a vacant channel on an analog tuner. Burnt in images will also fade gradually over time as the set continues to be used. But it would likely never go away completely.
The other drawbacks to plasmas is they use a little more power than LCDs & DLPs, but the annual cost difference will be small. And finally, plasmas gradually fade and nothing can be done to brighten them back up (unlike a DLP with a replaceable bulb). The half life is generally in the 15,000 to 30,000 hour range. So that means in 10 or 20 years of average use a plasma will be about half as bright as it used to be. This was not an issue for me because plasmas are brighter to begin with, and after that long I'll probably want a new set anyway.