I have to say, I like it... though a bit too..........industrial for my tastes, the aesthetics. I do not like upside down motherboard orientation though. I'm a bit too OCD to look at that every day. It must be right side up in my head.
That said, I really like the power plane/panel idea. I have never seen that before. I also really like the water distribution system, also something I have never seen before and would make for conveinent swapping of parts, nice! That is truly unique and rare to see in a case (I would guess because it is cost prohibitive).