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FEATURED MSI Announces New MEG Z590 ACE Gold Edition

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Today, MSI has announced a new flagship Z590 motherboard, the MEG Z590 Ace Gold Edition. Featuring 24K Gold foil the new Gold Edition has a truly stunning look. It is unclear at this time if the new appearance is the only difference from the original MEG Z590 Ace. MSI is also taking this time to make further announcements on the Z590 Unify and Unify X. Availability and pricing for the MEG Z590 Ace Gold Edition are unknown at this time, but here is what we do know.

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Seems great, except maybe its price (considering the price of "standard" Ace). Z590 Unify is significantly cheaper and not much different. When you install a larger graphics card and some other components then you won't see so much of that gold anyway ;)
I also wonder why some brands are releasing so many motherboards and invest in them when at the end of the year is expected another generation. The same with ASRock OC Formula and Gigabyte Tachyon. Great motherboards that won't sell at all.
 
100% agreed

To pile on, Biostar announced 2 nearly identical Z560M workstation boards. Unless a company requested them specifically, I just don't see a need, or a selling point for both. I'm sure they have their reasons.

As far a the MSI Ace Gold, my guess is these will be used for several show and tell builds. A good portion of them will likely end up in sponsored builds or customers with more money than needs. Just my opinion.
 
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Seems great, except maybe its price (considering the price of "standard" Ace). Z590 Unify is significantly cheaper and not much different. When you install a larger graphics card and some other components then you won't see so much of that gold anyway ;)
I also wonder why some brands are releasing so many motherboards and invest in them when at the end of the year is expected another generation. The same with ASRock OC Formula and Gigabyte Tachyon. Great motherboards that won't sell at all.
IMO, and you've reviewed these too... they are mostly just iterative updates. Like, line direction changes on heatsinks with little design variation (there are many exceptions). It's easy to slap in 6E Wifi and Z590 SB. Everything else exists already (outside of true PCIe 4.0 support across the line). 1.2,5/5/10 GbE. The biggest difference is in the VRMs. They got a lot more robust, in general, for Z590. That said, I'd imagine a majority of Z490 boards handling Rocket Lake flagship fine, even overclocked, but more will fall short with it, than with the Comet Lake CPUs.

I've got an OCF and Tachyon. As soon as I wrap up an ITX roundup, those (and the Apex) are next on the list. I can't wait. :)
 
ASRock didn't want to send me some mobos as they won't be sold in the EU. I have no contact with ASUS or Gigabyte. Right now there is only Biostar Z590 ITX Valkyrie on the way to me but not sure when it arrives.
I only know that some manufacturers moved their BIOS teams to work on the next generation so they won't really care about the current products. This is also why I don't get so many motherboard models on the market and as far as they're not much different than the previous generation, then the PCB and power design is totally different so it still cost them a lot to release new products.
 
The Bling--Bling is getting covered by other parts unless this is a specialty build. Then it is more LOOK than usage :-(
The XIII Apex and OC Formula look like an OCing MB without the extra BS that the MSI & Gigabyte have.
I look forward to the Review of the Apex and Formula as they will IMO end up being the board most wanted for OCing.
 
Actually, MSI Unify is black on black without all flashy stuff and it's designed for OC. There are ITX, full ATX, and the X version optimized for higher memory clocks. Ace and other more expensive mobos are about the same but have additional RGB and heatsink covers but also additional controllers which are useless for most gamers or overclockers.
You can say that Apex or OCF is more flashy than most MSI, considering that are full of RGB, and sorry but have you seen how the OCF looks? This mobo is just ridiculous. From this group, if we exclude the Unify series, then the Tachyon is the most "standard" looking with the exception of the layout.

Even though Apex is usually the top OC motherboard, then in most cases you can find a replacement for your needs that is significantly cheaper. You can see that on hwbot too. If you don't bench on LN2 then you won't even see the difference. Like even cheaper motherboards have strong enough VRM to max out any CPU on ambient cooling (often on LN2 too). The same, even much cheaper motherboards can push RAM to the same max clocks.
If you check hwbot then these top OC series are used mainly by sponsored overclockers or reviewers who got them for free. It doesn't mean that lower series are so much worse, it's just that those who make the best results get the best stuff for free as manufacturers expect them to be the best.
 
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