Just a mere appearance of a conflict of interest will eventually ruin ResellerRatings.com. Yes, I assume most people will be honest and will give an unbiased review, but there's definately a conflict here. This is similar to a situation where a CEO of a company gives a nice "gift" to a financial analyst asking the financial analyst to write a report about his company. Now if that financial analyst becomes from "never bothered to cover that company" to "wow, this company is a definate buy," would you trust that report? I would really suggest that ResellerRatings.com ban such practice, or write a note on the seller's page that discloses such practice. It'll eventually be ruined, sort of like Price Watch, where sellers list a low, low price, but it takes a real hassle just to have them honour it.