I like the Z690 Extreme board. No fluff, still has the beefy VRM sinks and back I/O panel. Clean layout.
Z690 Extreme somehow looks like Z590 Extreme, and it wasn't so great when I was testing it. Let's say above average but nothing special. Still more than enough for most users but not as close to Taichi or higher models as it was in previous generations. I hope that ASRock prepares good BIOS for these mobos. I just see they are starting to save where they shouldn't.
In Z590 most brands were skipping additional tuning as they were already working on Z690, so I hope that we won't be beta testers again and get fully stable/problem-free motherboards.
Except for Taichi, Extreme, and Steel Legend, everything else is meh. I have no idea why there are so many models (and this list is probably much shorter than the final release). I bet that Gigabyte will have even more motherboards on their list.
I wait for MSI as they seem to be the most convincing recently. ASUS support was holding my CHVIII Impact for 3 weeks and now is forcing me to pay for the damage I didn't cause so they lost a customer.