I can do 695 on a Gigabyte, not exactly stable, but more stable than without OC (I suppose it has to do with TDR and the OC'd card being faster, therfore less likely to incur TDR delay). Using Accelero S1 rev. 2 and a 12 cm fan blowing upwards (I hung it on a cord just under the heatsink), I go from 35-38C idle to 41C when ALT-TAB'ing into Windows, so I suppose no more than 43C in-game. I could probably handle the magical 700, but I'll need to see. My Auto-tune OK'ed it, but later proceeded to OC the memory instead, so I ended up with a 695/1148 instead of a 700 with a more modest memory overclock.
I suppose if I adjusted the cord angle and used a more powerful fan, I could get better, but this Xilence 12 cm is rather silent and when the fan blows directly on the heatsink ribs where they don't have card plate above them, then it helps quick dissipation. If I directed the stream on the GPU itself, it would probably be cooler as a result, but dissipation could hurt. However, the memory and power circuit cooling should also benefit if it gets a direct stream of air to whip the heatsinks. So I might as well try and see where it goes.