I can find agreement with both of you!
I agree with Trents the EVGA is NOT a major player in motherboards. The offer only a few models and the sell only a few of them. If there's a 4th major player in the motheboard market, it would have to be ASRock, not EVGA. EVGA is a major player in the GPU market!
But, I agree with EarthDog that the number of different models produced by Asus, Gigabyte and MSI for a single Intel chipset is indeed insane. And 10 from each including ATX, mATX and ITX would be plenty!