I'm super upset, i was at dreamhack during the keynote. I even got an invite to the event, but i didn't realize it was "the" keynote, and not just some nvidia event. Walked right passed the courtesy bus to the event, and ended up watching the keynote live from my hotel in Austin.
I think I'll probably end up waiting for the 1080 Ti, i can't bring myself to sell off my 970's yet, especially since i have to factor waterblocks into my costs and the performance difference between 980's and 980 ti's is substantial. I'm also really interested in seeing how these new cards perform with folding@home, that's the main selling point for me (and by extension those higher performance/watt gains).