Could it be that "Arctic Blue" PSU? Never heard of that brand and the 260 gpu may be overtaxing it. Rated for 750 W but cheap PSUs seldom put out what they are rated for in a sustained fashion. The 750W rating may be a "peak" power rating.
Also, you may have developed a heat problem after adding the more powerful, hotter running gpu - especially if your case ventilation is marginal. I note you have a custom case, as it were and have added fans but that doesn't necessarily make for good air flow.