Well... Well... Well...
Having worked for Apple myself, at a management position in the European sales department, here is what I can tell:
- A few customers (maybe 10%) buy Apple because it suits their needs for a specific use (music or viseo creation), as thay can not find equivalent software on Windows.
- A vast majority does Apple because they've been told it's better, by friends (few) , or marketing campaigns (most).
Just to let you know: top management people in Apple often come from other main Blue Chips (Dell, IBM, HP...) and don't give a damn about the products! Only thing that counts is making profit.
I had a long chat with the Apple n°2 in Europe (buddy of mine, and I think he knows his stuff, right?), and he was coming from a big company, as you can imagine... You know what he told me when I asked him why he moved to Apple? Yes, of course you want to know! That's because they pay better, and they pay better because they make bigger margins than the competition. BTW, my buddy doesn't use Apple branded hardware (desktop, laptop, phone, table), except the MacBookPro provided by the company.
Food for thoughts for people who believe they crawled through the marketing nukes...