I have both a Samsung 850 EVO 250gb and a Crucial MX300 1tb SSD. I paid $99 for the Samsung drive in July 2015 and a similar capacity drive from Crucial runs $94 at this time, so no real price drop there to write about. However when you jump up to higher capacities, that's where the price difference seems to be. My Crucial 1tb ran me $249 in October of last year, while a 1tb Samsung is running $324 right now!
Honestly, I don't see the slightest performance different between the two... Although I've never ran any read/write tests, in daily use I don't see a lick of difference...
I originally bought the Samsung for my gaming tower and used it along side a 1tb WD Blue spinner, and then the drive in my laptop was starting to act up... so I ordered the Crucial 1tb for the tower and stuck the Samsung in the laptop. Couldn't be happier. Both work fantastically well.
All that being said, I would stick with at least a well known brand name. My ultimate goal was to get a setup that was faster than the RAID spinner setup that I had before the Samsung drive, which left much to be desired... When I ordered the Samsung EVO drive I knew that they were on the cutting edge of SSD storage, but I wasn't about to pay the premium for the Pro lineup, not for my needs lol. And the reasoning for the Crucial drive, I wanted more than the 250gb of the Samsung, and I wanted to have just one drive the tower, and NO spinning drives... So the 1tb won, and I've never had any issues with Crucial RAM or even SD cards I've used over the years.
ANY SSD is going to outperform a spinner HDD, plane and simple, so as long as you stick to at least a brand that you've HEARD of, you should be fine. Reviews on NewEgg are your best friend
Price wise, it all depends on your capacity you need. A 250gb is going to be entry level, anything higher than that is going to start costing you, especially when you get into the 1tb + range.
Everyone is going to have they're opinion, and if you want mine, for the absolute CHEAPEST entry level SDD, I would recommend a SanDisk SSD PLUS 240gb ($74 on NewEgg at this time), closely followed by Kingston SSDNow UV400 240gb ($72 on NewEgg - notice that price similarity in the 240-256gb size bracket...). 240gb should be ample storage for an average user and either drive would be WORLDS faster than a spinner drive.
my $0.02