Im about to press the buy button on some new goodies and I kinda want to see what ppl say in this thread. Im choosing an MSI board. I have heard good things about them and I understand the MSI boards are good overclockers. I have been a big fan of Asus boards as well. But like trents said, what are you going use it for ? You may find a very price friendly board with all the toys 'you' need and it does the job without busting the wallet. Why spend a boat load of cash for stuff you wont use? Im looking to get a good OC on my system when finished. Im not going Xtreme cooling or anything like that so I dont need subzero features on my board. However, since it is air cooled I did pay attention to how many fan headers it has on it. I want a good OC too so i made sure to check the power circuit etc...
As far as boards to avoid I would avoid anything not made by a reputable company. Asus, Asrock, MSI, Abit, Gigabyte to name a few(These ARE reputable companies). Find the board the fits your needs and have at it. And keep us posted on the new build.
Z
EDIT: Button has been pressed as per siggy
Coming from a 2600K to this is just jaw dropping. You Will enjoy the upgrade.