This is new:
"Hello, Newegg Customer
The site is unavailable in the European Union."
It used to work. I wonder why they blocked it for the EU.
Anyway, I'm not sure what is so special in the Dark Hero mobo to pay so much for it. MSI X570 Unify costs $300 and is about the same. Well, I purchased Crosshair VIII Impact which is not far from $500 but it's somehow special considering its size and potential. It cost me less but I still feel it was overpriced, even though it's great. On the other hand, Strix B550-I Gaming costs ~$220 and is about the same (or at least on ambient cooling is the same, in memory OC is even better).