I unpacked/unzipped the folders by double-clicking the Win7 application from the download, which then unpacked everything into a new folder labeled 'expandedSetup' (it automatically creates this folder for you) - simply cancel out of the install when the window appears. From there, I followed the directions given in the isoburn link here -
http://forum.imgburn.com/index.php?showtopic=11194
Worked like a charm. You can verify it worked as necessary by looking for the installation window to reappear after the disk has been verified.
Still pretty stupid that digital river didn't make an .iso available for download.
Chose to boot from CD and go from there.
I think the reason they didn't offer any iso file is for support reasons. They do not make their own iso burning software. Their package, if it works, will eliminate the need to say "oh, just buy another piece of software that burns ISOs", just so they can complicate the average joe more nor will they have to provide support for third party free or open source iso burning programs.
btw I don't think it matters what version 32 64 you have previously or even a blank drive.
this is what i'm seeing and may need to be confirmed:
>first the website deal is on till jan 3 2010.
>second the phone deal may or may not be dead but who cares.
>the retail exe converted to iso will install without previous os or I'm not sure how people are doing it but the key just installs.
>retail will just work if you get the full version
>uprade will still work on a blank drive whether you get upgrade discs or iso. you have to leave key empty during disc boot>custom install>do not enter key>
>once it finishes install, boots, you activate through windows and it will either just work or you will have to:
>upgrade within the unactivated os from your upgrade disc, putting the key in this time.
>you can double install with the same disc or just use a registry edit workaround that will allow you to activate the key.
As long as microsoft gets money and provides a reasonable means(this seemed like ms was copying osx's pricing) for users to get an os, I think this new sale pricing will be better for future releases of oses. As it stands now, some of the full retail prices are making a new build look totally unattractive and what if I wanted to buy a few? microsoft would be losing money since mostly people have way more than one computer.