RGB pushed sales in some way as there were no better ideas to refresh products, and they have to sell something. Users are still divided, but I see that most overclockers and enthusiasts like simple, clean and professional looking products. Sadly, they're like 1% users, so who cares about them when manufacturers can make something cheaper with a higher margin. Manufacturers could still make it much better, not call it a gaming product because there is RGB on everything. Most brands are using pretty cheap plastic covers with holes where are single RGB LEDs, or use transparent plastic. Even top ASUS motherboards on pictures look well, but when you get the product, then you see how cheap they made it. I could say that the RGB often covers a cheap design.
I like how Gigabyte designs some motherboards with large heatsinks covering most PCB, and maybe RGB, but not too flashy and still well-looking. ASUS went the wrong way in the last generation. I also have no idea what MSI is doing as some of their motherboards look well, some look like toys. They didn't release any OC series products with the latest chipsets. ASRock with each generation looks worse. I dislike their motherboard and graphics card designs. I used to like them, but not anymore. They made changes in some departments and it looks like not for better. EVGA had some nice motherboards and graphics cards, but hard to say if they stay on the market. Their motherboards were nearly impossible to get in the EU, so I won't really cry if they disappear, especially now when they don't even have graphics cards.
I made one white/Intel PC and one black/AMD PC for tests/reviews. Even though it was in the last few months, I had a hard time finding white fittings and tubes, or even other components that would be available like radiators (sounds easy to get, but in every online store it was sold-out). Also CPU blocks were unavailable, but I wanted to reuse what I had. I posted the white one in another thread and it will be in some future RAM reviews (two white DDR5 will be reviewed soon, hopefully) -
https://www.overclockers.com/forums...your-leet-system.592619/page-175#post-8194265 Once I finished it, Alphacool released white CPU block, and white tubes back in stock in their store (all other brands discontinued a while ago). It's too much work to drain the loop and replace tubes. Black look well, so I won't change it for now.
You can see that almost every brand which is releasing white motherboards is using silver heatsinks, and never white. White are plastic covers/shrouds. Most brands are not even using white PCB, but try to cover everything with plastic or heatsinks. Even if the motherboard is white, then most of connectors are black anyway. The same most PSU cables, even if white, then have black connectors. You could say that with so many brands and available components everything is easy now, but in reality it's hard to build a PC with everything white.
A few months ago I reviewed Hyte Y40 case. In the comments to previously released Y60 were a lot of requests to make everything white, as people dislike white/black or almost whole black with white stripes (called the white version). So the new case was released and it's white/black, but mainly black. It's like people who design that, don't even use PC or hear the community or they wouldn't make mistakes like that. These products are for a narrow group of enthusiasts and gamers, so I don't get how they can make so many mistakes in already corrected products. Instead of the whole white, red or whatever case, Hyte released the same "old" cases with anime stickers on windows, called special edition. Exactly the same is with SSUPD and their last products. Corrected multiple times and still wrong.
A lot of text, so I doubt anyone will read everything