SuperBiiz “Genuine CPU Sale”

March 10, 2010 Jeremy Clifton Editorials, Processors 11

If you’ve been online at all in the past week, you already know all about the counterfeit CPU issue with Newegg.  If not, head to the Overclockers.com homepage and you’ll see plenty of articles about it.

I just received a promotional email from SuperBiiz (or ewiz) titled “The Genuine CPU Sale.”  It didn’t take long, and I expected companies to attempt to use this to their advantage from a marketing standpoint, but I didn’t expect it to be so blunt.

Here’s the main graphic/banner from the email.

SuperBiz Genuine CPU Sale Banner
SuperBiz Genuine CPU Sale Banner

And here’s a less-cropped one of the whole email.

SuperBiz Genuine CPU Sale Email
SuperBiz Genuine CPU Sale Email

And the link to the Genuine CPU Sale, followed from the banner, is here.  They could have at least offered better sale prices, especially on the 920.

-sno.lcn

11 replies

Join the discussion →

Loading new replies...

Avatar of Shiggity
Shiggity

Member

4,429 messages 0 likes
#1 Mar 10, 2010

I'd fire that marketing team if I could.

Reply Like

Avatar of Archer0915
Archer0915

"The Expert"

5,068 messages 228 likes
#2 Mar 10, 2010

If you've been online at all in the past week, you already know all about the counterfeit CPU issue with Newegg. If not, click the 'back' button on your browser and you'll see plenty of articles about it.

I just received a promotional email from SuperBiz (or ewiz) titled "The Genuine CPU Sale." It didn't take long, and I expected companies to attempt to use this to their advantage from a marketing standpoint, but I didn't expect it to be so blunt.

Here's the main graphic/banner from the email:

SuperBiz-1.jpg

Return to Article

Ya know that is dirty!!! It is not like New Egg did it. Perhaps the FTC need get in on this, it has to violate some law somewhere.

Reply Like

click to expand...
Avatar of I.M.O.G.
I.M.O.G.

Glorious Leader

25,037 messages 4 likes
#3 Mar 10, 2010

I found it pretty comical. :)

Reply Like

Avatar of mdcomp
mdcomp

Classic Administrator

5,190 messages 17 likes
#4 Mar 10, 2010

I'd still take my chances with newegg at much better prices!
:rock:

That's pretty funny though sno.lcn, thanks for sharing that.

Matt

Reply Like

Avatar of Mizzery
Mizzery

Member

1,146 messages 0 likes
#5 Mar 11, 2010

After dozens of orders over the years, I have never been disappointed with them. Any time there is a mishap with an order (it happens everywhere) they step right up and take ownership of the problem and fix it. That is exactly what they did here and if my perception of Newegg has changed in an way its in a positive direction.

Reply Like

Avatar of Rattle
Rattle

Member

8,355 messages 0 likes
#6 Mar 11, 2010

i order from both ewiz has always taken care of me. thats a pretty cheap shot though IMO

Reply Like

Avatar of dominick32
dominick32

Senior Solid State Aficionado

3,556 messages 2 likes
#7 Mar 11, 2010

To be completely blatant and honest. Now I will no longer spend another dollar at e-wiz for that. Newegg got shafted, they couldnt have prevented that if they had psychic warfare operatives doing ESP and clairvoyance studies. lol Thats like kicking a man in the nuts after hes already unconcious on the ground.

Reply Like

Avatar of Rattle
Rattle

Member

8,355 messages 0 likes
#8 Mar 11, 2010

my thoughts exactly, thats typical business practice
so shady, they figure some people might have got scared away so lets cash in...

Reply Like

x
x509

Member

184 messages 0 likes
#9 Mar 11, 2010

After dozens of orders over the years, I have never been disappointed with them. Any time there is a mishap with an order (it happens everywhere) they step right up and take ownership of the problem and fix it. That is exactly what they did here and if my perception of Newegg has changed in an way its in a positive direction.

That ad was pretty cheesy. Probably some high school kid who is their "marketing department."

Fact is, that problem with fake CPUs could have happened to anyone, including the company that ran the ad. Newegg is so much bigger than those other guys, so they get the kind of attention that those other guys just wish they could get.

Also, the issue is not, "Are you having a problem?" The real issue is, "How are you responding to the problem? Doing right by your customers?" And using this test, aside from that initial press release, I think Newegg did pretty well.

Some of you guys may remember when some lunatic went around the USA putting bad stuff in Tylenol bottles. Well, J&J went public with the info right away, pulled all the inventory from store shelves, kept the public fully involved, and then came out with tamper-resistant packaging. Guess what happened?

The public loved J&J, because they didn't try to cover up. Now let's look at all the problems with Toyota cars. It seems that Toyota has been covering up for years, and man, are they paying for it. It may be years, if ever, before they recover their reputation.

Or just look at Tiger Woods. I think you all get the idea.

x509

PS: I'm going to continue to do all my business with Newegg. I'll go elsewhere only if I need something exotic, like specialized W/C stuff.

Reply Like

click to expand...
Avatar of Brutal-Force
Brutal-Force

Member

2,331 messages 7 likes
#10 Mar 21, 2010

I don't buy from e-wiz and that little banner will ensure that I never do. It looks like high school kids (the spoiled rich kid kind) run that place.

What ever happened to fairness in this country?

Reply Like

Join the full discussion at the Overclockers Forums →