ATI Increases its Market Share

Fixed. :chair: :santa:

How quickly everyone cries out a company is in trouble... Remember people, Nvidia has essentially dominated the GPU market since the release of the G80 and 8800GTX. It wasnt until the 4 series cards of ATI came out that ATI had a decent performing card. ATI flopped with its heater, the HD2900, and the 3 series (though a step in the right direction). Its a roller coaster ride guys and right now Nvidia is climbing up the hill while ATI is on top and going down (as in riding the momentum).

True, the only reason the 400 series took a hit, is the timing. As long as this doesn't affect the release date of the next chip, nVidia should be right back on track. It also depends on how the midrange 400's pan out - which is the bulk of sales.

-D

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400 is the new 2000

Nvidia's 400 series has several parallels with ATI's Radeon 2000 series. Both families were late, did not live up to the hype, and had huge power appetites. The Radeon 2000 series of cards were not quite as fast as the Nvidia offerings of the time, but they had respectable performance, just less than expected. ATI was able to fix the problems and released the 3000 series, which was what the 2000 series was meant to be.

Nvidia can still recover. They still have the world's most powerful single GPU card. They just need to figure out how produce more of them cheaper, and have them consume less power, and then they will be a force to reckon with again. As it is, the current cards draw too much power, cost too much, and are not found in huge quantities yet.

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True, the only reason the 400 series took a hit, is the timing. As long as this doesn't affect the release date of the next chip, nVidia should be right back on track. It also depends on how the midrange 400's pan out - which is the bulk of sales.

-D

No the main reason it took a hit is that it is woefully inefficient chip. Had fermi been 30% faster or more than the competition things would be very different by now as the heat and power issues could have been overlooked with such a performance premium. The GTX400 series is being sold at a low price in the US to try and remain competitive, but this isn't the case in other countries. In the UK a GTX465 is roughly $30 more expensive than a 5850, which is a complete joke.

Rest assured, Nvidia is trying to save face in the US by keeping prices down, but in the UK at least it's obvious that fermi is having trouble being competitive. Time will tell if Nvidia can keep this up.

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