Anybody following the new product releases of motherboard manufacturer DFI these past months had to be wondering what was happening with their consumer line of product. The Taiwanese company that has made a name for itself among enthusiasts and overclockers has failed to release a single new product for the consumer market since late 2009.
The rumor mill has now picked up on this unusual situation. Website Bit-Tech reports trying to get comments and information from employees at DFI, but to no avail. Reporters from the website have asked around industry players and found out that the company has effectively let go its LanParty design and marketing teams last year. The brand had been loosing money throughout 2009 and the mother company, Diamond Flower International, has decided to put an end to the venture. Everything points to the fact that the once famous LanParty brand is now gone.
The LanParty brand of motherboards were, at some point, regarded as some of the best, most innovative and highest quality products for the enthusiasts and overclockers. Less than two years ago it was Abit, another once well-regarded brand, that was going down. Important changes in the computer market and recent economic downturns mean there is less space than ever before for small players in the consumer motherboard segment.